Graphic Design

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Tools

Adobe Illustrator, Figma

Context

Merit Coffee: Spec Work (2024)

Threadgill’s Kimchi: Contract Design (2025)

INITIATIVE

Seasonal designs for Merit Coffee

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The Process

INSPIRATION

Restaurant Interior & Original Menu

  • Maroon and cream color scheme

  • Traditional Chinese elements

    • “Carving” texture

    • Iconography (i.e., lanterns, dragons, clouds, etc.)

    • Emphasis on horizontal composure

  • Basis for color scheme

  • Animation style for new graphics

Existing logo

IDEATION

Mood board

  • Aerial view or graphics of foods- creates appealing visuals and portion expectations

  • Modernization in the direction of the existing logo

Reflections

  • Try out a textured background with Chinese cloud graphics

  • Improve spacing

  • More red incorporation

  • Test different font combinations

Future Steps

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